Predictive modeling has become the standard for building P&C rating models. The more advanced companies have begun to use these techniques for marketing applications such as Retention Modeling, Lifetime Value Analysis, and Optimized Pricing.
EMB America is proud to host a cutting edge seminar on Measuring Customer Value aimed at insurance professionals responsible for marketing results. The purpose of the one-day conference is to address the following questions:
· What drives customer demand?
· What is customer value?
· How do you measure customer value?
· How do you use it for optimized pricing?
· How can optimization work in the US?
· What are other marketing applications?
This seminar will be offered in different US cities throughout the year.
The West Coast seminar will be: Location: San Diego (Hotel TBD)
Date: October 8th
The East Coast seminar will be: One Hotel Drive, Boston, MA 02128
Date: November 6th
Agenda:
Time | Topic |
7:30- 8:30 | Continental Breakfast |
8:30- 8:50 | Introduction |
8:50-9:50 | Marketing Analytics |
9:50- 10:15 | Refreshment Break |
10:15- 11:15 | Understanding Demand/ Elasticity |
11:15- 12:15 | Measuring Customer Value |
12:15- 1:15 | Lunch (Columbian Room) |
1:15- 2:15 | Optimizing Prices |
2:15- 2:45 | Refreshment Break |
2:45- 3:45 | Implementation Issues |
3:45- 4:30 | Q&A/ Wrap-Up |
Scheduled Presenters:
Alice Gannon FCAS MAAA
Serhat Guven FCAS MAAA
Geoffrey Werner FCAS MAAA
Robin Harbage FCAS MAAA
Duncan Anderson MA FIA
To sign up please send us your name, title, company, phone number and email address along with a check for $550 payable to EMB America to:
EMB America c/o Debbie Howarth
12235 El Camino Real
Suite 150
San Diego, CA 92130
We will confirm your registration via email once we have received your check.
For agenda questions please contact: Serhat Guven at 210.826.8278 or
For logistics questions please contact: Debbie Howarth at 858.793.1425 or
Space is limited; sign up early to guarantee a seat at this highly educational and informational seminar
